
Today, Nine Inch Nails made their new album,
The Slip, available for free, high-quality download on their website.
This is taking what Radiohead did upon the release of their album,
In Rainbows, in October of last year, three steps further.
When Radiohead released their album online, they allowed consumers to name their own price, whether that was $0 or $100. However, the download was sub-par quality and was then followed by a fancy box-set. This was an excellent first step in the right direction, but clearly not the best deal for the person who actually offered a good price for the download.
In this case, instead of allowing people to choose their own price, NIN is offering their album completely free. They are also offering people the option of downloading it in four different file formats: high-quality mp3, lossless CD quality m4a or flac, and even higher-than-CD quality 24/96 wave. Additionally, they are offering the full CD artwork insert in PDF format along with the music.
Perhaps what I find most... amusing, in a way, is the fact that aside from the mp3s, which are available in a zipped download, the others are available through none other than (you guessed it)
torrents! For those of of you who may be less torrent savvy, the reason this is so impressive is because the RIAA hates torrents. By distributing their own album via torrent, NIN singlehandedly shoots down the (not
entirely unfounded) misconception that torrents are used only for illegally distributing copyrighted material.
If you're interested in downloading
The Slip, you can
find it here. The word is, it will be available in stores sometime around July.
As for the music? I've never been a huge NIN fan, and I think the album may be too "experimental" for me, but I'm giving it a chance, just because I'm so impressed by Trent Reznor. He can be my hero of the week.
- Jordan